Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT CMLABS INDONESIA DIGITAL (cmlabs). Read more
Marketing Teams

Agita

Marketing

Ask Me
Marketing Teams

Destri

Bizdev

Ask Me
Marketing Teams

Thalia

Bizdev Global

Ask Me
Marketing Teams

Irsa

Marketing

Ask Me
Marketing Teams

Yuliana

Business & Partnership

Ask Me
Marketing Teams

Rochman

Product & Dev

Ask Me
Marketing Teams

Said

Career & Internship

Ask Me

Interested in joining cmlabs? Boost your chances of becoming an SEO Specialist with our new program, cmlabs Academy. it's free!

Check

There is no current notification..

Search Engine

New Google Ads Settings for Search and Performance Max

news headline image
Google Ads is an online advertising platform provided by Google. This platform is designed to help advertisers meet their various needs in promoting their products, services, or brands to relevant audiences. Recently, Google Ads has updated its settings in the Search and PMAX campaigns.

Google Ads has just launched new settings that allow advertisers to limit brand visibility on Search and exclude brands on Performance Max. With this new feature, advertisers have more control over their ad preferences.

Shared 21 times

Disclaimer: We offer ad-free and organic news content to our readers.


Key Takeaways
  • Google Ads has introduced new features in the Search and Performance Max campaigns called brand restriction and brand exclusion.

  • Advertisers can limit specific queries and exclude their brand from appearing in their ads.

  • This setting provides advertisers with more control over their ad placements.


Google Ads allows advertisers to create ads that appear when people search for specific keywords on Google. However, sometimes advertisers may not want their ads to appear on certain websites or search results for various reasons. This is where brand restriction settings become essential.

Brand restriction settings allow advertisers to exclude their ads from appearing on specific websites or in search results that contain certain keywords. To learn more about brand restriction in Search and Performance Max campaigns on Google Ads, read more here.

 

About Search and Performance Max Campaigns on Google Ads

Search and Performance Max campaigns are two different types of Google Ads campaigns with different objectives and ad targets. Here's an explanation of both campaigns:

 

Search Campaign

The Search campaign aims to target users actively searching for specific products or services on Google Search. This campaign allows advertisers to precisely target desired audiences based on search keywords, demographics, interests, and other factors.

Advertisers have control over bidding strategies, ad formats, and budget allocation to optimize the performance of their search campaigns.

 

Performance Max Campaign

On the other hand, the Performance Max campaign offers a broader reach by utilizing Google's extensive advertising network, including Search, Display, YouTube, and Gmail. This campaign uses machine learning algorithms to optimize ad performance across various channels.

In this campaign, Google leverages interests, demographics, past purchase behavior, and other relevant user signals to display ads.

 

What's New in the Search and Performance Max Settings?

Through its official Twitter account, Google Ads Liaison announced the launch of two brand control settings in Search and Performance Max.

Image 1: Official tweet from Google Ads liaison regarding the launch of the new settings.

As mentioned, there are two focused brand settings: brand restriction for the broad match in the Search campaign and brand exclusion for the Performance Max campaign.

Brand Restriction

The brand restriction setting is available in both Search and Performance Max campaigns. In Search campaigns, advertisers can exclude their ads from appearing on specific websites or in search results containing certain keywords.

In Performance Max campaigns, advertisers can exclude their ads from appearing on specific websites or in search results that are not relevant to their brand.

To use the brand restriction setting, advertisers need to create a list of websites or keywords they want to exclude. Then, they can add this list to their campaign settings.

Once the list is added, Google will not display their ads on any of the websites or search results listed.

Image 2: Location of the brand restriction setting in New Campaign on Google Ads.

 

Image 3: Example of using brand restriction that can be set in an advertising campaign.

 

Brand Exclusion

In addition to brand restriction, Google also launched brand exclusion for Performance Max campaigns. This feature gives advertisers more control over which brands appear alongside their ads. Instead of selecting brands to target, advertisers can now choose which brands to exclude from their campaigns.

This exclusion provides more control to ensure that the Performance Max campaign does not display ads for specific brand queries that advertisers want to avoid. By implementing brand exclusion, advertisers can also prevent traffic coming from irrelevant brand misspellings.

Image 4: Field where advertisers can add brand names to be excluded from their ads.

 

Image 5: Example of filling in brand names to be excluded.

 

Benefits of Brand Restriction

There are several benefits to using the brand restriction settings, including:

 

  • Protecting the brand: This setting can help protect the brand by preventing ads from appearing on websites or search results that are irrelevant to the brand or that could damage the brand's reputation.
  • Improving campaign performance: Brand restriction settings can help improve campaign performance by ensuring that ads are only seen by people genuinely interested in what is offered. This can result in more clicks, higher conversions, and better ROI.
  • Saving budget: This setting can also help save budget by displaying ads only to relevant users. As a result, the ad spending is not wasted.

 

SEO Benefits

These new settings also play a vital role in search engine optimization. By using brand restriction settings, advertisers can ensure their ads only appear on websites optimized for their target keywords.

For example, advertisers selling bags can use brand restriction settings to prevent their ads from appearing on websites that are not optimized for relevant keywords like "how to make bags" or "uses of bags."

As a result, their ads can reach targeted audiences and ultimately improve the click-through rate (CTR). Here are some ways brand restriction settings can improve SEO:

 

  • Avoiding ads appearing on low-quality websites: Low-quality websites can damage the brand's reputation and decrease CTR. By using brand restriction settings, advertisers can prevent their ads from appearing on such sites.
  • Protecting from trademark violations: This setting can also protect the brand from trademark violations. If someone uses the brand name or logo without permission, this setting can prevent the ad from appearing on their website. This can protect the brand's reputation and intellectual property rights.
  • Increasing CTR: By ensuring ads are displayed only on websites relevant to the target keywords, CTR can significantly increase. When people interested in their products or services find relevant ads, the likelihood of them clicking on the ads is higher.

 

In conclusion, this comprehensive discussion covers the Google Ads updates for the Search and Performance Max campaigns, allowing advertisers to have more control over their ads.


Article Source

As a dedicated news provider, we are committed to accuracy and reliability. We go the extra mile by attaching credible sources to support the data and information we present.

1. Google Support Page: "New brand settings in Search and Performance Max campaigns" https://support.google.com/google-ads/answer/13729701?sjid=3200702593613071690-NA%5C 

2. Google Ads Liaison Twitter: https://twitter.com/adsliaison/status/1674436635604455425 

3. Google Support Page: "About brand settings for Search and Performance Max" https://support.google.com/google-ads/answer/13721847?hl=en


Disclaimer: All news published by cmlabs has undergone a strict verification and data processing process based on the cmlabs News Publication Guidelines. However, the data or core news we write may undergo changes, reductions, or additions. Consequently, cmlabs assumes no liability for any losses or damages that may arise from the use of this information. We encourage readers to conduct additional verification before making decisions based on the information written on this page.

Shared 21 times

Tati Khumairoh

Tati Khumairoh

An experienced content writer who is eager in creating engaging and impactful written pieces across various industries. Using SEO approach to deliver high-quality content that captivates readers.

Another post from Tati

Written in Blogs

cmlabs Launches Country-Specific Writing Guidelines

Tue 18 Jun 2024, 08:46am GMT + 7
Written in Blogs

None Can Guarantee Google Ranking, What Does SEO Agency Sell?

Wed 21 Feb 2024, 11:22am GMT + 7
Written in cmlabs News

Google Update: Circle to Search & AI-Powered Multisearch

Wed 24 Jan 2024, 08:24am GMT + 7
Written in cmlabs News

Structured Data Update for Products: suggestedAge Property

Fri 19 Jan 2024, 08:24am GMT + 7

More from cmlabs News your daily dose of SEO knowledge booster

In the development of its latest search engine, Bing has partnered with GPT-4 to deliver the most advanced search experience. Here are the details.

Bard, an experimental conversational AI service, combines information with language model intelligence. Check out the details here.

With the rapid advancement of AI technology, major search engines like Google and Bing are now equipped with their respective generative AI. Here is the detail.

WRITE YOUR COMMENT

You must login to comment


All Comments (0)

Sort By