Google Files Lawsuit Against Fake Businesses and Reviews

Platforms that rely on user-generated content (UGC) to demonstrate their reliability are often inundated with fake reviews intentionally created to boost certain businesses. This issue has been prevalent, leading search engines like Google to develop algorithms to combat it.

Google has taken several measures to fight fake reviews and businesses in search engine results. For example, Google has updated algorithms to tackle spam, conducted manual reviews, embrace user reports, and even resorted to legal action.

Previously, in 2021, Google and Amazon were investigated for alleged legal violations due to insufficient action to protect buyers from fake reviews. The investigation was conducted by the CMA (Competition and Markets Authority), which is responsible for enforcing business and economic fairness in the UK.

 

Google Files Lawsuit Against Scammers in June 2023

In Google's official blog, the search engine giant states its intention to take legal action against fake reviews found on Google Search, Google Maps, and YouTube. This is done to raise awareness that Google will not tolerate issues related to fake businesses and reviews.

Google has filed a lawsuit against an individual accused of being the mastermind behind a sophisticated scheme flooding Google with fake businesses and reviews. The legal action was taken in a federal court in California, alleging that the defendant, Ethan Hu, was involved in creating 350 fictitious business profiles and generating over 14,000 fake reviews since mid-2021.

According to Google, the objective behind this operation was to deceive consumers and enhance the visibility of specific businesses. Google is also seeking damages, legal costs, and a ban preventing Hu from advertising or verifying business profiles on the Google platform.

This is not the first time Google has taken legal action against scammers flooding its search engine with fake businesses and reviews. In 2020, the company sued a group of individuals responsible for creating fake businesses and associated fake reviews related to hotels, restaurants, and other establishments.

Additionally, Google has also filed lawsuits against companies offering fake reviews to businesses. In its efforts to combat this issue, Google has implemented various measures, including using machine learning to identify and remove fake content from search results.

Despite these efforts, the proliferation of fake businesses and reviews remains an ongoing challenge for Google. The company claims to remove millions of fake businesses and reviews from search results every year. However, scammers continue to find new methods to evade detection by Google's systems.

The lawsuit against Hu reflects Google's ongoing commitment to combating the proliferation of fake businesses and reviews. It is likely that the company will continue to take legal action against individuals violating policies in this regard.