Google Spam Update October 2023 - An Update

October Spam Update

In an effort to combat spam in various languages, Google is currently rolling out an extensive update to its spam detection system. This comprehensive update aims to expand spam coverage in various languages and address various types of spam.

This is done to ensure cleaner search results for users. Google also announced that this update may take several weeks to be fully implemented across all its services.

 

Update Objectives

The primary goal of this spam detection update is to address a number of spam issues reported by the community, especially in languages such as Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others.

Google acknowledges the importance of reducing spam in search results. The focus of this update is to combat disguises, hacked sites, auto-generated content, and scraped spam.

 

The Targeted Spam Actions

In their documentation, Google explains what is not allowed in content creation. Some key things considered spam or deceptive by Google include:

• Hidden Text or Links: Text or links that are not visible to users but are detected by search engines.
• Automatically Generated Content: Content generated automatically with little or no additional value for users.
• Unauthorized Article Copying: Pages that take content from other sites without relevant permission.
• Pages Full of Ads: Pages filled with disruptive ads that hinder the user experience.
• Thin Content Affiliate Pages: Affiliate pages with minimal content and a strong focus on monetization.

 

Additionally, Google can identify sites as spam if they engage in practices like cloaking or creating "doorway" pages. Attempts to manipulate search engines will lead to serious issues in the future.

For more detailed information on what actions Google considers spam, please read through Google's Spam Policy page.

 

Preventive Measures

Website owners who notice changes in search rankings and traffic patterns after the update are encouraged to review Google's spam policy. Detailed information can be found on Google Search Central.

Before doing so, ensure that the content and web pages presented comply with quality content rules. This way, there won't be a drastic drop in rankings and traffic during or after the update.

If you previously created hidden text to capture targeted keywords, it's advisable not to do it anymore after this update. The same goes for automatically generating content and copying content from other websites.

 

Google's Next Steps

To facilitate collaboration and feedback, Google encourages users to participate in its community, which is available in various languages. Additionally, users are urged to use Google's enhanced spam reporting form to provide feedback and report spam.

With this significant spam detection system update, Google is taking major steps in its mission to provide a clean, reliable, and spam-free search experience for users worldwide. The company's commitment to addressing spam in various languages is evidence of its dedication to user satisfaction and search service quality.