Google Launched The August Core Update

On August 22, Google announced the launch of the August 2023 Core Update. As part of its commitment to providing the most relevant and reliable search results for users, the company regularly introduces core updates to optimize its ranking algorithm.

The August 2023 Core Update aims to enhance the overall search experience by optimizing the ranking of search results presented to users.

In a post shared by Google, they will provide further notice when the rollout process is complete. Typically, this process takes at least 2 weeks.

 

Impact of the Update

Although this update has the potential to affect the search performance of websites, it's important to note that its impact can vary widely. Some websites may experience positive improvements in their search results, while others may see a decline in rankings.

In some cases, this update may not have any impact on a webpage or even an entire website.

It's important to remember that a drop in search performance after this update does not necessarily indicate issues on a website. Google emphasizes that such changes could be the result of adjustments made by the core update to align with user preferences and search behavior.

Furthermore, Google assures website owners that a drop in performance does not imply deficiencies in content quality or site structure.

 

What to Do

To address this update, Google typically advises operating as usual and not violating their guidelines since developers cannot modify how the algorithm works.

However, the following steps can be taken if you find pages significantly affected:

• Analyze Underperforming Pages: Carefully examine pages that experience performance declines. Identifying these pages can provide insights into areas that may need improvement.
• Check Search Terms: Review the search terms that bring users to underperforming pages. This analysis helps identify whether your content adequately addresses user queries.
• Align with Google's Guidelines: Compare your content with the questions and guidelines provided by Google on their help pages. This assessment allows you to identify gaps in your content that may hinder its effectiveness in addressing user queries.

 

As of now, the information provided summarizes the key points mentioned above. Stay tuned for further updates from Google and cmlabs News!