Google Completes the September Helpful Content Update
After 2 weeks, Google announced that the Helpful Content update has been fully rolled out. Has your website been impacted in recent weeks? Read to find out the complete information.
Key Takeaways
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Google announced that the Helpful Content System update for September 2023 has been rolled out.
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This update targets people-first content to be displayed on search result pages.
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Our team observed a drop in rankings believed to be the impact of this update.
Google has confirmed the completion of the long-awaited Helpful Content update for September 2023. The rollout, which began on September 14, 2023, has been completed on schedule, marking a significant development in the world of search engine optimization (SEO).
Announcement of Rollout Status
Taking a peek at Google's documentation, this update was completed after 14 days. Here's a quote:
During the 14-day rollout period, Google's algorithm underwent substantial adjustments, affecting how search results are ranked and displayed to users.
The primary goal of this update is to enhance the overall quality of search results by prioritizing content that is genuinely informative and helpful, rather than content that is solely optimized for search engines.
This update is the third in a series of Helpful Content System updates, starting from August 2022. With this update, Google aims to focus on content that is beneficial to users.
Impacts We Have Observed
Some of the things we noticed after September 14, 2023, include a significant drop in traffic. The decline was not due to seasonal factors.
The drop was not too drastic, but it followed the previous traffic pattern. However, the numbers were below the pre-rollout helpful content period. In percentage terms, the affected traffic experienced a decrease of 20%.
In terms of ranking, one of the websites impacted by the traffic drop did not experience a decrease in average position. In August 2023, the average position was at 10.7, and in September 2023, the average position remained at 10.7.
Article Source
As a dedicated news provider, we are committed to accuracy and reliability. We go the extra mile by attaching credible sources to support the data and information we present.
1. Google Status Dashboard: https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history
Tati Khumairoh
An experienced content writer who is eager in creating engaging and impactful written pieces across various industries. Using SEO approach to deliver high-quality content that captivates readers.
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