Google Adds New Recommendations for Product Markup

Google has updated its guidelines for product markup and suggests that e-commerce sites prioritize the implementation of HTML and use JavaScript cautiously. 

Earlier, we discussed the documentation related to Product Variants in February 2024, and this news represents the latest version, revealing two new additions to the documentation.

What’s New in the Product Markup Documentation?

The updated documentation includes guidelines for applying product markup and creating structured data with JavaScript. This way, e-commerce sites can optimize their product listings to appear in search results for Shopping.

In addition, Google has also updated several aspects, including:

1. Recommendations for Product Markup

Google advises site owners to include product markup directly in the initial HTML code of their pages to improve the accuracy of product-related information in search results.

Additionally, this recommendation ensures that product description information can be crawled by search engine bots. 

2. Caution When Using JavaScript

The next update concerns the use of JavaScript for product markup, where site owners are advised to be more cautious, as dynamically created markup can lead to decreased and unreliable Shopping crawling, which can impact rapidly changing content, such as information about product availability and pricing.

If you are a website owner for an e-commerce site and use JavaScript to create product markup, you need to ensure that your computational resources are sufficient to handle the increased traffic from Google.

This update should be noted by website owners and SEO specialists working on developing e-commerce sites, so they consider adjusting their structured data implementation to ensure products appear effectively in search results.