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Search Engine

Unhelpful Content: Should It be Deleted or Updated?

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The classification of content on a website as unhelpful can negatively impact the overall website ranking. Therefore, understanding how to address this classification through self-assessment is crucial. Here is Danny Sullivan's perspective.

In a Twitter discussion, Danny Sullivan explained what should be done with unhelpful content on a website. Conducting a self-assessment on content with the classification of unhelpful can be a solution. For more information, read this article.

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Key Takeaways
  • Danny Sullivan, through the Google account @searchliaison, responded to questions regarding unhelpful content. 

  • The questions raised were about whether content classified as unhelpful should be partially deleted or completely removed. 

  • Sullivan suggested conducting a self-assessment of the content. If removal is deemed necessary, then the content should be deleted. Thus, this is not an obligation.


In a recent interaction on Twitter, Danny Sullivan, from the Google team, responded to questions posed by Twitter user, Marie Haynes. To understand the context and the discussion, here is the summary.

Discussion Context

Initially, the discussion began with a question from Marie Haynes related to Google's documentation on the helpful content system. She sought clarification on the steps website owners should take to improve the classification of "unhelpful content" on their websites.

Here is the complete question posed to Google's @searchliaison account:

Image 1 - The initial question regarding the steps to take with content classified as "unhelpful."

 

This question is highly relevant for website owners and SEO professionals because understanding Google's content optimization guidelines is key to achieving better search engine rankings and ensuring that their websites provide valuable information to users.

 

Google's Response

Danny Sullivan, through @searchliaison, responded by providing a more detailed explanation:

 

Image 2 - Google representative's response to the earlier question.

 

Sullivan's response emphasizes the importance of using a self-assessment approach for website owners regarding their content. He stresses the need for website owners to critically evaluate their content from the perspective of visitors.

If specific parts of a page or the entire page are considered unhelpful or irrelevant, it is recommended to consider removal or changes.

In essence, Sullivan's response does not mandate the complete deletion of content considered unhelpful. Instead, he encourages website owners to prioritize the creation of useful and original content in the future.

 

Self-Assessment Approach

Google has provided a comprehensive guide on how to conduct a self-assessment that can be applied to web content. Here are some points that should be assessed to determine the quality of content that is beneficial for users:

  • Evaluating content quality, such as originality, substance, sources, and writing style.
  • Assessing content expertise, such as whether the content has been written by experts or provides relevant sources.
  • Evaluating whether the content prioritizes the informational needs of users.
  • And more.

 

To learn more about self-assessment and how to create more "helpful" content, please refer to Google Search Central.

In conclusion, this discussion provides insights into whether unhelpful content should be deleted or optimized. By relying on Google's guidelines, content can be reassessed to consider a new classification from unhelpful to helpful.


Article Source

As a dedicated news provider, we are committed to accuracy and reliability. We go the extra mile by attaching credible sources to support the data and information we present.

  1. Twitter Discussion : https://twitter.com/searchliaison/status/1697659149318750645 
  2. Google Search Central: https://developers.google.com/search/docs/fundamentals/creating-helpful-content 

Disclaimer: All news published by cmlabs has undergone a strict verification and data processing process based on the cmlabs News Publication Guidelines. However, the data or core news we write may undergo changes, reductions, or additions. Consequently, cmlabs assumes no liability for any losses or damages that may arise from the use of this information. We encourage readers to conduct additional verification before making decisions based on the information written on this page.

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Tati Khumairoh

Tati Khumairoh

An experienced content writer who is eager in creating engaging and impactful written pieces across various industries. Using SEO approach to deliver high-quality content that captivates readers.

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