Are you looking for the best way how to find low-competition keywords? If yes, you don’t need to worry because we have made a complete step for you to try.

To find these valuable keywords, you need to understand your niche, analyse keyword metrics, and employ a variety of research tools. 

This process requires a balanced approach. You need to consider search volume, keyword difficulty, and competition analysis

By focusing on low-competition keywords, you can improve your chances of ranking well in search engine results, driving targeted organic traffic to your website without extensive link-building or high domain authority. 

In this guide, we'll explore the steps of how to find low-competition keywords for your content strategy.

What Are Low-Competition Keywords?

Low-competition keywords are search queries with fewer competitors competing for high rankings in organic search results. 

These keywords provide excellent opportunities for SEO strategies, as they are easier to rank for and do not require off-page optimisation or social promotion. 

By focusing on low-competition keywords, you can increase your website's organic traffic without requiring extensive link-building or high domain authority.

These keywords often have more specific and longer phrases, making them long-tail keywords, which are easier to rank for and attract targeted traffic. 

Although some keywords are highly competitive and difficult to rank for, keywords with low competition offer strategic advantages to achieve SEO goals with less effort and resources. 

Incorporating these keywords into your content strategy can result in higher visibility, targeted audience engagement, and a more efficient approach to organic growth.

How to Find Low-Competition Keywords

After you understand what are low-competition keywords, now it’s time to explore the steps on how to find low-competition keywords. Here are 5 steps on how to find low-competition keywords that you should take note of based on different tools:

• Use TikTok’s “Others Searched For”: This feature helps you to find user-generated questions and topics.
• Use Google Autocomplete: It helps you to find low-competition keywords directly from Google by typing in questions related to your product or service. Then, you can explore the suggestions from the search results.
• Explore Facebook Recommendation Requests and Questions: By searching for relevant phrases and examining the posts, this way provides valuable insights for content creation based on unaddressed user queries.
• Explore Google's "People Also Ask" section: To find additional ideas, you can click through related questions and identify relevant queries that users have asked.
• Check Google's "Related Searches": This section offers relevant suggestions, which often represent other questions users are asking and help you in producing content.

Tips to Find Low-Competition Keywords

Below are some tips to find low-competition keywords you should follow to make your keyword research activity more effective. 

1. Understand Your Niche

The first step on how to find low-competition keywords is to understand your niche. To understand your niche, start by defining its main focus, i.e. what specific problem or need it addresses and the unique value it offers. 

You also need to identify your target audience by considering demographics, psychographics and key points. 

After that, you can analyse the competitive landscape of your niche by researching the major players and industry trends. 

Once you have all the information, you can divide your niche into sub-niches to find focused topics and engage your audience through social media, forums, or surveys to gain insight into their interests. 

2. Brainstorm Keyword Ideas

The second step on how to find low-competition keywords is to brainstorm keyword ideas. When creating a list of potential keywords related to your niche, you need to brainstorm terms that align with your niche's focus, products, and services. 

You also have to consider dividing your niche into various categories and subcategories to ensure you cover all aspects. Don’t forget to include keywords related to specific topics or themes commonly discussed in your field. 

To expand your list even further, think about the different types of content you can create, such as tutorials, product reviews, case studies, or how-to guides. 

In addition, you can pay attention to the questions your audience frequently asks and these often make excellent keywords, as they reflect user intent. You can use tools like Google's ‘People Also Ask’ or AnswerThePublic to identify common questions related to your niche.

3. Use Keyword Research Tools

The third step on how to find low-difficulty keywords is to use keyword research tools. 

Some tools like Google Keyword Planner, Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest can help you generate keyword ideas and gather insights into their search volume, competition, and trends. 

Don't forget to look for keywords with moderate to low search volume but relatively low competition.

4. Analyse Search Volume and Competition

The next step in how to find profitable keywords with low competition is to analyse their search volume and competition. 

Search volume reflects how often a keyword is searched for, with high volume often indicating greater competition. 

Besides search volume, you also need to measure keyword difficulty to understand their competition within the market. To measure keyword difficulty, you should look at metrics that show how difficult it is to rank for a keyword. The lower difficulty generally indicates fewer competitors. 

In addition, you should also conduct a competitive analysis by examining the top-ranking pages for your chosen keyword, assessing domain authority, content quality, backlink profile, and other relevant factors.

5. Look for Long-Tail Keywords

The other step on how to find high-traffic with low-competition keywords is to look for long-tail keywords. Long tail keywords are longer, more specific phrases that usually have lower competition but attract highly targeted traffic.

These keywords are particularly useful because they often capture the intent behind a search, such as when a user is looking for specific information, products or services. 

6. Use Keyword Modifiers

The following step on how to find high search low-competition keywords is to use keyword modifiers. Modify your keywords with terms that indicate a specific audience, location, product type, or action. For example, "best budget laptops for students" or "digital marketing services in London."

7. Explore Related Keywords

Another step on how to find low-competition keywords with high traffic is to explore related keywords. Tools like Google's "Related Searches" and "People Also Ask" sections can provide ideas for related keywords with varying competition levels.

8. Identify Questions and Topics with High User Intent

The next step on how to find low-competition keywords is to identify questions and topics with higher user intent. Questions often represent high user intent and can be valuable for creating content that directly addresses what people are searching for.

9. Asses Trends and Seasonality

The other step on how to find low-competition keywords is asses trends and seasonality. You can consider using Google Trends to identify keyword trends over time. This can help you identify emerging topics and anticipate seasonal fluctuations in keyword interest.

10. Monitor and Adjust Your Keywords

The last step on how to find low-competition keywords is to monitor and adjust your keywords. 

After creating content, monitor its performance using tools like Google Analytics and Google Search Console. Then, you also need to adjust your keywords and content strategy based on what you learn from these analytics.

Conclusion

That was 10 steps on how to find low-competition keywords for your content strategy.

Finding low-competition keywords is crucial for crafting an effective SEO strategy. These keywords offer a strategic advantage by allowing you to target specific search queries with fewer competitors, enabling your content to rank higher with less effort. 

To ensure you get the best results, consider using the expertise of an SEO agency like cmlabs. With our SEOlutions, we can help you identify the best low-competition keywords for your business and implement strategies to boost your online visibility. 

Our expert team brings deep knowledge and a results-driven approach, ensuring that your SEO efforts lead to great success. 

Whether you're looking to improve your website's ranking or attract more targeted traffic, try SEO Services by cmlabs to take your digital presence to the next level.