10 On-Page SEO Practices to Increase Website's Visibility

When you think of digital marketing, paid ads may often come to mind. However, it’s not the only strategy to help you gain more online brand awareness. On-page SEO is the answer to your organic website success.

If the name sounds unfamiliar, it may be because you’re new in this area. To give a preview of what’s to come, SEO is short for Search Engine Optimization. Corporates and small businesses can benefit from SEO as it can last a long time with customizable efforts to adjust to the company’s size.

On-page SEO is a specific strategy that focuses on the efforts within the website instead of the link that comes from an outside source (backlink). To give you a clearer picture of what on-page SEO is all about, read the following explanation.

What Is On-Page SEO?

On-page SEO is an optimization strategy that helps content be more visible on the Search Engine Result Page (SERP). The optimization focuses solely on the aspects of the websites and the content to drive higher traffic.

Typically, SEO on-page involves content strategies and page optimization from a technical perspective. Most of the efforts revolve around ensuring pages or content match search intent. That way, search engines will recognize the site’s relevance to the related queries, allowing an increase in website authority.

Singapore business owners can benefit from on-page SEO since the country’s internet penetration stood at 96.9% in 2023. As of June 2024, Singapore recorded 596,847,660 visits to Google. It means that users mostly find information through Google before other search engines and social media.

On-page SEO applies small changes across the website. Through the combined efforts from technical perspective and carefully crafted content, a website can feel impactful effects, such as an increase in rank and traffic.

On-Page SEO: 11 Best Practices

Implementing on-page SEO strategies is a step in increasing a website’s visibility organically. Hence, instead of directing your energy to gaining leads with ads, you can pay more attention in taking care of your website. Here are several on-page SEO practices you can apply for your business website:

1. Use Relevant Keywords in the Right Places

Keywords are the main player in on-page SEO. Placing keywords in strategic places can help search engines and readers understand what a certain page is about. You can optimize your website page by placing targeted keywords in:

• URL (Uniform Resource Locator).
• Page title.
• Heading 1.
• Subheader (H2, H3, H4, and more).
• Introduction paragraph.
• Spread within the content.

Note that keywords should be used proportionally. Avoid keyword stuffing to let your article flow naturally. Though the effort is to increase SEO performance, the ultimate goal is to reach the human audience.

2. Apply Header Tags to Keep Your Page Structured

Aside from using keywords strategically, consider applying header tags to keep a neat page structure. HTML header tags look like code, like <h1>Page Title</h1>. The heading should be structured by hierarchy to create a neat layout and help readers dissect the information more comfortably. 

3. Craft Engaging and Informative Titles

To attract users to visit your website, it’s important to make an engaging and informative title. A good title is usually concise and to the point. It has to match search intent and promise users on benefits upon reading the content.

4. Add the Comprehensive Meta Description

Though not a ranking factor, meta descriptions can bring clicks and traffic through descriptive snippets in search results. As long as the meta description is no longer than 160 characters and includes the relevant keyword, then you’re good to go.  

5. Write Helpful and Relevant Content

Google considers high-quality and relevant content as one of the important ranking factors. Content that matches users’ search intent has a better chance of ranking higher than carelessly made content only aiming to drive traffic. If you operate a website specified in YMYL categories, pay attention to the E-E-A-T aspect to let your site gain positive credibility. 

6. Insert Internal Links

Published content can strengthen your new page and, by extension, your website. Adding relevant internal links to content can inform search engines and readers to find related pages containing more helpful information, like blog posts or product pages. You can add internal links by using anchor text and consider linking to important pages that need a boost. 

7. Optimize Images

Aside from texts, images are another factor to consider when implementing on-page SEO. Big-sized images tend to require more time to load. Hence, it’s necessary to compress images before uploading them to the page. Additionally, you can use alt text to improve users’ accessibility. Alt text can help users who use screen readers understand the context of the information better.

8. Pay Attention to Content Gaps

A content gap is missing information that can help improve the performance of your content. To find content gaps, conduct a competitor analysis or use a keyword research tool. It’s part of an optimization strategy for existing content or a search for a new topic to drive organic traffic. 

9. Provide Proof of Expertise

As mentioned, a website that deals in YMYL (Your Money Your Life) categories requires more professional credits to show their expertise in certain sectors. Proof of expertise includes author bios, expert quotes, doctor reviews, or real evidence as shown in photos or videos.

10. Prioritize Mobile Optimization

Mobile-friendly websites can gain more traffic due to the users’ habits of searching through smartphones these days. Google indexes mobile versions of your website pages for indexing and ranking purposes. A separate optimization effort that involves technicality should be made to ensure the mobile-friendliness of a website.

Conclusion

That’s all the main points of on-page SEO that you need to take into account. Using targeted keywords and ensuring websites operate well on every device allows for bigger improvement in a long time. The organic efforts can bring in traffic even when you don’t perform any optimization strategies in the future.

For effective organic visibility, you can trust professional SEO Services by cmlabs. cmlabs is here to give you the much-needed collaborative efforts to drive traffic without paid ads. If you want to gain further information, contact our marketing team. Let’s get more and pay less with cmlabs!