Google Updates Organization Markup to Improve Search

Google has made significant updates to the organization markup scheme, providing businesses with the opportunity to showcase more information about their entities in Google search results.

In this update, Google not only expands support for various types of information but also includes structured data fields for addresses and contact information.

 

What's Updated?

Previously, business websites could use "logo" and "URL" markup to identify images and logo links in Google search results. In this update, Google expands the supported entity types to include names, addresses, contact information, and other business identifiers.

This provides more options for businesses to detail their information, enhancing visibility and user engagement through search engines.

 

Changes in Google Search Console (GSC)

This update also includes changes in Google Search Console (GSC) and Rich Result Test. Reports on logos in GSC and Rich Result Test are now displayed more comprehensively, providing more information for validating organization markup.

With these reports, organization owners can monitor the accuracy of their data in search results.

 

What Should Website Owners Do?

Website owners who have implemented logo markup are not required to change it, as Google can still identify it.

However, Google encourages website owners to consider adding new organization fields if possible. By adding information such as name, address, and contact details, businesses can maximize their potential to appear in knowledge panels and provide more comprehensive information to users.

 

Benefits for Businesses

This update opens new opportunities for businesses or organizations to enhance their visibility in Google search results. By providing more information through markup schemes, businesses can stand out among competitors and offer a better user experience.

More informative knowledge panels can also help users gain a better understanding of an organization without accessing its website.

 

 

To support businesses in leveraging this update, Google provides clear sources and documentation. Website owners are advised to follow Google's official guidelines on organization markup to ensure proper and effective implementation.