The Importance of Technical SEO - A Discussion

As is usual, every time there's an update in search engine algorithms, it sparks debates among SEO practitioners. In a recent Twitter discussion, John Mueller from Google made it very clear that technical SEO remains the foundation for the success of a website.

This statement came in response to user inquiries about the relevance of technical SEO, prompted by recent updates in Google's ranking system documentation. To dive into the discussion, here's an overview.

 

Context of the Debate

Initially, on August 31, 2023, Google released a short video on Twitter explaining redirects and how they impact PageRank. Subsequently, a user with the username Yigit Konur replied:

 

 

This response garnered over 1000 views, including attention from Google's John Mueller. In his argument, the user stated that technical SEO is no longer crucial after Google's recent updates and emphasized that content optimization is paramount.

 

John Mueller's Response

Responding to these comments, John Mueller clarified that despite recent changes in the ranking system documentation, Google has consistently emphasized that technical aspects of SEO remain integral to achieving optimal search engine rankings.

Mueller's statement reaffirms the relevance of technical SEO practices in building search engine-friendly websites.

 

 

The discussion continued with Yiğit Konur's argument, emphasizing the importance of content optimization over technical SEO, expressing doubts about its existence in the digital landscape for the next 10 years.

 

 

A central point in this debate is the question: "Do you really think that what we call technical SEO will continue to exist in the world in 10 years?" This question challenges the long-term sustainability of technical SEO practices in an increasingly advanced digital landscape.

The essence of this argument is the belief that SEO professionals should focus on creating value for users rather than getting caught up in intricate details like server code. This perspective underscores the growing need to develop and adapt SEO strategies to align with evolving user demands.