Clarifying the Misconception of Linking to Popular Sites
In an SEO subreddit discussion, John Mueller clarified the misconception that linking to popular sites can aid in SEO. For a clearer understanding, here's the discussion.
Published at Sep 07, 2023 10:09
Last updated at Sep 07, 2023 10:09 by Rochman Maarif
Key Takeaways
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John Mueller discussed in an SEO subreddit regarding linking to popular sites.
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Linking to popular sites in content doesn't help SEO. However, linking to relevant links is the opposite.
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Adding links to content should aim to enhance user understanding.
In a recent interaction with the SEO community on Reddit, John Mueller, representing Google Search, debunked a long-standing misconception about the impact of linking to popular sites such as Wikipedia on search rankings. Mueller's statement sparked a broader discussion to challenge this belief that had persisted for years.
Discussion Via the SEO Subreddit
In a clear and concise statement, Mueller firmly explained, "Nothing will happen." This statement was followed by an explanation of why webmasters should treat links as content that prioritizes user needs.
While linking to reputable sources is undoubtedly important for user experience and a website's credibility, it does not directly influence how Google's search algorithm ranks pages.
Furthermore, John Mueller refuted claims that Google had never clarified this and had allowed it to remain a misconception for years. In his defense, Mueller stated that Google had long asserted that this was a misconception. However, the more Google tried to clarify, the more frequently this practice occurred, leading to the perception of a conspiracy.
Better Linking Practices
Furthermore, Mueller emphasized that the decision to link should be based on whether it enhances the user experience, rather than the potential to boost search rankings. A link should provide valuable content, such as:
- Expanding on a point.
- Providing evidence or further reading to support claims.
- Explaining complex terms or concepts.
- Directing users to relevant products, services, or sources.
Conclusion
As a result of this discussion, SEO strategies should shift towards a greater focus on delivering value to users and ensuring a satisfying user experience, rather than simply chasing misconceived ranking improvements.
Source Article
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- Community discussion on r/SEO: https://www.reddit.com/r/SEO/comments/15ebu37/comment/ju708q7/
Tati Khumairoh
An experienced content writer who is eager in creating engaging and impactful written pieces across various industries. Using SEO approach to deliver high-quality content that captivates readers.
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