Google Updates its Search Language Matching System

In its latest development, Google has launched an update to its search system aimed at improving language matching. Although this update had been implemented several weeks prior, Google decided to announce it on September 8th.

 

How Google Displays Results According to User Language?

Google has explained how this technology displays results based on the language used by the user. In the blog post, here are some ways it works:

• User's Search Language: Google will attempt to display results in the language the user is searching in. Users can change their search language in Google Search settings.
• User's Location: Google will also consider the user's location to help determine the language of search results. This is because the language commonly used in one region may differ from that in another.
• Page Content: Google will also consider the content of the web page to determine its language. This is done to ensure that users receive results in the correct language.

 

Google has an automated system that adapts the language of displayed results. However, this can be challenging due to various user settings, such as device language, Google account settings, and more.

 

What Has Been Updated?

Over the past few years, Google has received numerous complaints about its search engine's failure to determine the language preferred by users, hindering their ability to access desired content.

With this update, Google aims to address this issue by improving its language-matching capabilities. The primary goal is to ensure more accurate search results in line with user language preferences.

This update is applied to all languages available on the Internet, enabling users worldwide to receive more relevant search results.

 

Best Practices for Webmasters in Presenting Content

In the same blog post, Google also shares what webmasters should consider when creating content. This ensures that content reaches the right and broader audience. Here are the practices:

 

• Create Content in Multiple Languages: Webmasters are encouraged to create and publish content in various languages, especially in regions where multiple languages are commonly used, such as Malaysia, which uses two languages. This approach aims to provide a more inclusive and user-friendly experience for those who prefer reading content in their native language or their chosen language.
• Google's Preference for Multilingual Content: Google emphasizes that search engines prefer content available in multiple languages. When search results include content in the user's desired language, it can enhance the overall user experience and make search results more relevant.
• Technical Guidelines: For those creating multilingual content, Google advises compliance with its technical guidelines, detailed in the support pages. These guidelines cover best practices for implementing hreflang tags, determining language and region targeting, and ensuring proper indexing of local content.

 

These are the updates to Google's language system in search. Have you noticed any changes?