Google Search Now Supports AVIF Image File Format
Google Search now supports the AVIF image format throughout its search results. This format makes images lighter and loads faster.
Key Takeaways
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Google Search has extended support for the AVIF image format throughout its search results.
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This format allows images to be stored more efficiently, which can speed up site loading times.
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As a result, SEO performance can improve because more pages can be crawled by search engine bots.
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With this new capability, Google suggests that users and website owners reconsider their images, rather than converting all images to the AVIF format.
Google Search now supports the AVIF image format, allowing users to find images in this format across all of Google Search and any other places that use images.
As a result, users and website owners no longer need to employ special practices to ensure that their AVIF images are indexed by Google.
What Is AVIF?
AVIF is an open and free image file format that supports storing images using AV1 within the common HEIF format. The AVIF profile follows the MIAF specification conventions.
AVIF can reduce file sizes by over 50% compared to JPEG and by more than 30% compared to WebP.
AVIF is supported by several web browsers, including Chrome, Firefox, and Opera. The mobile ecosystem has had AVIF support since Android 12. For mobile ecosystems, AVIF has been applicable since Android 12.
This format can be used for transparent images like PNGs and photographic images like JPEGs, but with higher dynamic range and better compression. This means that AVIF images are smaller in size compared to other formats.
AVIF images can also be used across various web services and platforms, such as WordPress, CloudFlare, and Joomla.
How AVIF Format Can Improve SEO Performance
As previously explained, images in the AVIF format offer high quality suitable for various web platforms. However, the most important aspect is that AVIF images are 50% smaller in size compared to other formats, such as JPEG.
The smaller the image size, the faster it loads. This means AVIF images load more quickly and efficiently, which can accelerate the loading and rendering times of a website.
This, in turn, affects the crawling process by search engine bots, as these bots can load content faster. Consequently, a greater number of pages can be crawled.
Google's Recommendations Regarding AVIF
Google does not recommend that users or website owners replace all images on their sites with AVIF. Instead, Google advises site owners to evaluate the best image format based on their specific needs.
If you choose to convert some existing images on your website to AVIF, and if the file names and extensions are changed, you will need to set up server-side redirects.
News Source
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- Google Search Central - https://developers.google.com/search/blog/2024/08/happy-avifriday
Alivia Ariatna
As an experienced SEO content writer, I specialize in crafting compelling, keyword-optimized content with extensive research on it. I stay updated with the latest SEO trends and best practices to ensure my content meets both user intent and search engine requirements.
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