Google Adds Markup for Vacation Rental Listing

New Markup for Vacation Rental Listings

On December 4, 2023, Google revealed a significant update by introducing a new markup category, "Vacation Rentals," aiming to enrich the search experience for users seeking rental businesses and accommodations.

This fresh markup enables rental listing pages to be featured in rich results, providing more comprehensive and visually structured information directly in search results.

This feature is designed to help a larger audience discover rental businesses that meet their travel or accommodation needs, whether those businesses are big or small.

Previously, Google utilized data feeds to accommodate partner rental listings on a broad scale. However, with the introduction of this new structured data, Google opens up opportunities for businesses of all sizes to be featured in rich results, thereby enhancing visibility on this major search platform.

Below is an illustration shared by Google showcasing a rich result with the implementation of rental markup:

 

 

Applying Vacation Rental Structured Data

It's essential to note that Google has specific policies and guidelines that rental businesses must adhere to qualify and benefit from rich results.

These criteria include specific requirements that businesses must meet to comply with Google's qualification standards. For instance, website owners need to implement required properties such as containsPlace, containsPlace.occupancy, identifier, image, and others.

To discover the necessary properties, businesses can refer to Google's Vacation Rental structured data guide. Following this guide is crucial to review the structured data rental policy.

Subsequently, website owners should apply the markup and conduct testing using the Rich Result Test provided by Google.

 

Monitoring Performance with Vacation Rental Structured Data

To offer better insights into the performance of this type of structured data, Google provides a dedicated report through Google Search Console.

This report allows business owners to track and understand how their data is interpreted by search engines, offering information on improving their visibility on the Google platform.