What Is On-Page SEO? How to Boost Visibility from the Inside

Owning a website is crucial for business in the United Kingdom since there were 66.33 million internet users at the beginning of 2024. Moreover, 68% of companies in the nation already own a website, including large, medium, small, micro, and sole trader businesses. 

This means that the competition on the search engine for websites is tough in the UK; therefore, a solid strategy is needed. In this case, SEO can be the answer. One of the SEO pillars you must understand is on-page optimisation. 

Learn what is on-page SEO and how this tactic can levitate your website on the search engine result pages in this guide. 

What Is On-Page SEO?

On-page SEO is the practice of optimising different front-end and back-end elements of your website to increase its search engine ranking and attract more visitors. Not only for search engines, but on-page SEO techniques also aim to optimise the content for users. 

On-page SEO frequently involves optimising URLs, site architecture elements, internal links, metadata, and content.

The Difference Between On-Site SEO and Off-Site SEO

As both are SEO pillars, many people are still puzzled about differentiating on-page and off-page SEO. Actually, both differ in the coverage area. 

Anything you do inside or on a webpage to raise your rankings is referred to as on-page SEO. Meanwhile, everything you can do to improve your rankings outside of your website, or outwardly, is referred to as off-page SEO.

Then, which one is important for increasing rankings? The answer is both are important because you need a balanced approach to both on-page and off-page SEO for success.

In brief, on-page and off-page SEO elements you will encounter when optimising your site are as follows:

On-page SEO

• Image optimisation
• Content for website
• Meta tag optimisation
• Internal links
• External links
• Title tag optimisation
• URL optimisation
• Alt tags optimisation
• Keyword optimisation
• Schema markup
• Heading optimisation
• Page speed
• User engagement
• Featured snippets

Off-Page SEO

• Social media marketing
• Link building
• Guest blogging
• Content marketing
• Reviews
• Digital public relation
• Local SEO
• Brand mentions

Why Should You Implement On-Page SEO Best Practices?

On-site SEO is crucial for your website because it shows how relevant your site is for search engines and human users. When determining whether a page matches a user's search intent, search engines look for keywords and other on-page SEO components. 

Google then presents the page to the user if it is pertinent and helpful. While we will never know the algorithm used by Google, it most likely considers the on-page element on your site to determine your ranking on search results. Also, although the Google algorithm is constantly evolving, the user experience will still be the utmost priority as Google suggests prioritising people-first content. 

With a suitable on-site SEO strategy, you can get several advantages, including higher search rankings, boosted traffic, and more conversion from the leads. 

Although on-page SEO takes time to show results, once your strategy is up and running, it could significantly boost your online rankings and revenues.

On-Page SEO Checklists

There are some steps you should take to carry out on-page SEO for your website, including:

1. Optimising Content

One of the essential elements of your site for your rankings is content. You must create original, high-quality, and helpful content to correspond with the search intent. Initially, you can find the relevant keywords by doing keyword research. 

When you already have the keywords and topic, you can begin writing while making sure that the keywords are incorporated naturally across the content, the information is trustworthy, and the content is structured using appropriate headings (H1-H6).

Then, you must also put the keywords on the title tags and meta description. To make a title tag, you can keep it brief and make it unique plus different from your other pages. 

Next, you can create it in active voice, put a call to action to it, and make it concise and responsive for mobile devices. 

2. Choose an Optimised and Informative URL

Google suggests using URLs that make it clear to site guests what the page is about right away so that users can determine which pages are relevant to them based on URL fragments that may show up in the SERPs.

Incorporating keywords rather than a large string of random numbers can provide users with a clearer understanding of the contents of your pages and make it easier for them to navigate them. 

3. Add Visual and Image Alt Tags

Writing content is not enough if you have not added visuals, like graphics and images, to it. Images can improve a website's visual appeal and user engagement. They aid in improving the scannability and digestibility of content. 

When you incorporate ones, make sure to put alt text to them because search engines cannot perceive multimedia the way they can see images. In addition to search engines, users who are unable to see or engage with your content can benefit from your alt tags. 

Furthermore, you can give your image files meaningful names to help Google better understand your visuals.

4. Build Internal and External Links

Internal links aid search engines in understanding the connection between pages on your site. They facilitate search engines' comprehension of the hierarchy of your website and the relationships between its pages.

Moreover, they make it possible for Google crawlers to find and visit new pages, let Google know that the page they've linked to is worthwhile, and facilitate visitors' navigation of your website.

To build internal links, you can give relevant anchor text to your content, select a page that adds value or knowledge to the present content while being contextually relevant, and avoid excessive and spammy linking. 

On the other hand, external links help to build site credibility and trustworthiness. According to Google, one of the best ways to give your users value is to include links to reliable outside sources. 

You can connect to reliable and reputable websites about the subject and specialty, indicate to readers what to expect when they click by using authentic and informative anchor text, and vary the quantity and arrangement of external links to prevent appearing spammy.

There are many on-page SEO best practices you can do to increase your site’s performance. Yet, doing it by yourself can be challenging since it is very technical and requires a deep understanding. 

In this case, SEO Services by cmlabs can be your ace. Schedule a meeting now and tell us your SEO needs for free!