Marketing in Australia can be excessively unique, given its diverse audience and dynamic market. So, to make your business stand out, it's essential to know which marketing strategies work best here. 

Whether you're just starting out or looking to expand your reach, understanding effective marketing methods is one of the main keys to success. Certain marketing strategies are particularly effective in different regions, and Australia is no exception. 

In this article, we'll take you to explore different types of marketing strategies in Australia to help your business succeed. 

7 Effective Types of Marketing in Australia

To start your marketing campaign in Australia, you need to know the different types of marketing or commonly used marketing in this Great Southern Land. 

Here are some of the effective types of marketing in Australia.

1. Content Marketing

Content marketing is a key part of digital marketing in Australia, to help businesses connect with their audience and achieve their goals. 

In general, content marketing focus on visual content, with over 91% of content featuring graphics, and 28% of businesses using infographics to get their message across.

Australian companies also use social media posts, case studies, videos, ebooks, and white papers to engage their audience and boost conversions. 

When it comes to budget, about 36% of brands spend 21%-30% of their marketing budget on content, and 84% of B2B companies outsource their content marketing. 

There are 5 common types of content marketing commonly used in Australia, such as: 

1. Social Media Posts: 56% of Australian content marketers say social media posts are the most effective type of content marketing.
2. Case Studies: Case studies are an effective way to build credibility and trust with your audience, as they provide real-life examples of how your product or service has helped other customers. This approach can be particularly useful for bottom-of-the-funnel content.
3. Pre-Produced Videos: Pre-produced videos are effective in Australia, with 43% of businesses using them in content marketing. They can be used for corporate video, social video, web video, commercials, and even 360 videos.
4. Ebooks and White Papers: Ebooks and white papers are valuable forms of content that provide in-depth information on a specific topic. They are effective in Australia, with 29% of businesses using them in their marketing.
5. Infographics: Infographics are a popular and engaging way to present complex information visually. They are effective in Australia, with 28% of businesses using them to get marketing messages out.

2. Email Marketing

Email marketing is a cost-effective way to engage with current and potential customers. In Australia, email marketing boasts an average open rate above 20% and a click-through rate of 3.1%. You have full control over the content, timing, and frequency of your emails. To maximise effectiveness, segment your email list and personalise your campaigns.

3. Paid Search (Search Engine Marketing)

Paid search, also known as search engine marketing (SEM) or pay-per-click (PPC) advertising, helps build brand awareness and generate leads. PPC ads appear above organic search results for selected keywords. 

This method is beneficial for new websites that don’t yet rank well organically. Strengthen your PPC campaign with remarketing to target previous visitors to your website.

4. Influencers Marketing

In today’s social media world, influencer marketing is becoming popular. Influencers are not just celebrities, but now anyone with huge social media followers is capable of being an influencer.

Teaming up with influencers means they'll promote your product or service to their followers for a fee. These campaigns often feature giveaways, product reviews, and collaborations. 

However, in this case, you need to make sure the influencers align with brand’s image or at least have once used your product or service.

In Australia, businesses are using influencer marketing by partnering with popular social media personalities on platforms like Instagram, TikTok, and YouTube. Influencers generally fall into two categories:

• Macro Influencers: These are big names with millions of followers. Brands often approach them for high-profile campaigns that boost visibility and awareness. However, they can be pricey—Kylie Jenner, for example, reportedly charges $1,000,000 per post.
• Micro-Influencers: These influencers have a smaller following, usually under 10,000. They're often more engaged with their audience and have a stronger connection with their followers. Micro-influencers are great for local or niche markets because they genuinely care about the products or services they promote.

5. Blogs

Blogging is an effective way to build an audience, market your brand, and grow your business. Regular, well-researched blog posts boost your SEO and establish your business as an industry leader. You can also write guest posts for popular blogs to reach a wider audience.

6. Video Marketing

Video has become a popular small business marketing channel in Australia, partly because videos can be repurposed and used across many channels – from embedded videos on your website to email and social media marketing. 

Video can be used for various digital marketing channels to engage with customers, build brand awareness, introduce products and services, provide instructions, and more. It can be adjusted according to your business needs. 

7. Display Ads

Display ads use images, audio, and video to convey your marketing message and are shown on websites, email platforms, social media, and other digital channels. They can be static, animated, or interactive, making them a popular choice for remarketing campaigns.

Now that you’ve learned about effective types of marketing strategies in Australia, it’s time to put them into action to make sure your marketing journey is successful. Pay attention to these types of marketing, then decide on the right marketing channels and tools aligned with your target audience's interests.

To optimise your online presence, for instance, consider implementing an SEO strategy. SEO can enhance your website's ranking, increase online visibility, and drive more traffic. However, SEO can be complex and time-consuming if done on your own.

This is why you’ll need professional SEO Services by cmlabs. cmlabs can help elevate your website’s content to the top of search rankings, increasing visibility and attracting more visitors.

Consult with the cmlabs marketing team to discuss your SEO needs and take your business marketing to the next level!