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Sahabat Pegadaian

Last updated by cmlabs at May 17, 2024

cmlabs case study Sahabat Pegadaian
Sahabat Pegadaian

SEO Data

Keyword Ranking (Organic)
Keyword Ranking (Absolute)
Brand Position
Search Market Share
Organic Traffic Growth
Organic Keywords Captured
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Ranking Distribution
Keywords & Ranking:
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Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Sahabat Pegadaian faced several challenges, such as experiencing high competition in the YMYL niche and migrating domains.
  • The cmlabs team took several approaches to deal with these challenges, including carrying out an E-E-A-T Assessment, moving domain ratings, and so on.
  • As a result, Sahabat Pegadaian succeeded in achieving significant traffic growth of 55.81% and occupying the highest brand position with a market share of 14.72%.

About the Client

Sahabat Pegadaian is a media portal and part of Pegadaian. Its vision is to spread inspiration and information about business, investment, finance, and gold to the public. cmlabs has been collaborating with Sahabat Pegadaian since September 2023. Discover the epic journey of Sahabat Pegadaian and cmlabs below. 


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details
  • Articles writing & placement on online media
  • Brand mention
  • Engagement targets
  • Projected visits/readers
  • and many more
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  • Requirements assessment & planning
  • Ideation and design
  • Project implementation
  • Quality assurance & review
  • and many more

Obstacle We Encountered

YMYL niche & high competition

Because Sahabat Pegadaian’s website focuses on financial topics that have a YMYL niche and have high competition with competitors, we needed to take a strong E-E-A-T approach to make Google easier to read.

The startup after Domain Migration

cmlabs needed to maintain the assets and backlinks on the previous domain when a domain migration occurs. Not only that, our team also had to pay attention to several aspects related to URL mapping to avoid decreasing traffic numbers.

Our Best SEOlution

YMYL niche & high competition

Building up the fundamental and E-E-A-T Assessment

Because Sahabat Pegadaian operates in the financial sector, which is included in the YMYL topic, cmlabs supported all aspects of E-E-A-T, so by implementing SEO, Sahabat Pegadaian’s website has a strong foundation.

Creating a Topical Map for Topical Authority

cmlabs created an appropriate topical map and topic cluster to help Google determine the niche of Sahabat Pegadaian’s website.

Improving Authority by leveraging Pegadaian's reputation

cmlabs is aware of Pegadaian's reputation as a brand in the financial sector that is strong and known to a wide audience. Therefore, we created a proper media release to strengthen Sahabat Pegadaian’s website as well as introduce Pegadaian products to users.

The startup after Domain Migration

Remapping the URLs

cmlabs had to ensure that all URLs have been moved optimally to avoid losing numbers of traffic.

Performing Domain Rating migration

By paying attention to previous domains that already have a good Domain Rating (DR), we had to carry out canonical and redirection of each page to move the domain rating and backlinks.

Organic Achivement

Website Traffic Growth

The efforts made by the cmlabs team have provided substantial results, where the official Sahabat Pegadaian website also experienced a significant growth increase until January 2024, which is 55.81%.

Figure 1: Sahabat Pegadaian experienced an increase in organic traffic of 55.81%.

Sahabat Pegadaian Successfully Occupies the Highest Brand Position

Figure 2: Sahabat Pegadaian wins the first position of brand position among many competitors.

Not only that, the Sahabat Pegadaian website was ranked first for the brand position with a market share of 14.72% for targeted keywords, making them successfully compete with other competitors in the financial and business sectors.

Business Achivements

Increasing Awareness of Events and Campaigns Carried Out by Sahabat Pegadaian 

The cmlabs SEO team succeeded in increasing awareness of the latest events and campaigns from Sahabat Pegadaian by collaborating with the marketing team. Efforts made are leveraging press releases and internal publications.

Up To +25.7% Conversion Increase in 4 Months

With increased traffic balanced with user behavior data as insight for CRO, the cmlabs SEO team succeeded in increasing conversions of Sahabat Pegadaian by 25.7% in just 4 months.

SEO Data

Keyword Ranking

Based on the targeted keyword on Sequence Stat, Sahabat Pegadaian succeeded in gaining a top 5 average ranking, both for organic and absolute rankings. We targeted keywords suitable for the business niche of Sahabat Pegadaian. 

Brand Position

Sahabat Pegadaian succeeded in sitting in the top 1 Brand Position for targeted keywords, competing directly with big banks and other financial sectors. We must strengthen the E-E-A-T aspects to maintain this position, considering that the financial sector has fierce competition in the YMYL topic. 

Search Market Share

Sahabat Pegadaian successfully acquired a 14.72% market share from the targeted keyword. This data was derived from Sequence Stat by comparing the competitors with intersecting keywords as Sahabat Pegadaian. 

Rank Distribution

Sahabat Pegadaian has succeeded in reaching the top 10 rankings in an accumulation of 91.57% of all keywords obtained. This achievement shows the effectiveness of SEO strategies in increasing Sahabat Pegadaian’s visibility on SERP.

Organic Traffics Growth

Until January 2024, Sahabat Pegadaian managed to get an increase of up to 55.81%. This figure shows extraordinary progress in performance or achievement in a relatively short time.

Organic Keyword Captured

Sahabat Pegadaian’s achievement in capturing 200,000++ queries shows the success of the SEO strategy carried out. The number of queries captured by Sahabat Pegadaian reveals that the Sahabat Pegadaian website appears in search results for various variations of keywords entered by users in the search engine.

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Dominate the Market Like Sahabat Pegadaian

Sahabat Pegadaian has succeeded in dominating the financial and business niche with us. If Sahabat Pegadaian can do it, then you too have the same opportunity. Tell us your company's needs by filling in the form below.

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

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