In this modern era, people often use the Internet as a means to find valuable and relevant information about their needs. The ease, speed and practicality offered through one click, right at their fingertips, makes the internet be favored by many. The Internet accommodates millions of websites that compete to reach as many visitors as possible. For the ones in the business field, a website is a vital bridge that links a company and its potential customers.
In fact, a website can turn into an amazing marketing tool if you know how to maximize the usage. This will be possible if your website is able to attract a large number of traffic consistently. To generate high traffic numbers on your website, and display it in the top rank of search results, then SEO is needed.
SEO or Search Engine Optimization is an effort made to optimize a website so that it gets to the top rank in the search results page.
When you need certain information, you will definitely type out the keywords in the search engine. Right after, the search engine will provide sites that are relevant to the keywords you entered. Without the users realizing, the majority of them will only click on the websites that appear on the first page. That, too, is usually dominated by the top 3 links. From here on, this is where SEO’s important role is involved.
If the website has appeared in the top rank, the opportunity for users to visit is also high. This will lead to increased profits for the company. SEO will work when the qualifications and conditions set by the search engine are met.
SEO optimization is undoubtedly important to support a business, especially to support marketing activities via website. There are at least 4 reasons why SEO is important for websites.
The search engine has been relied upon as a repository for any information such as information about the latest news, prices of items, product reviews, et cetera. Every information needed is right at their fingertips. This is supported by the fact that 75% of Indonesian people are Internet users.
A good content is one that is able to meet the needs of users. It would be very unfortunate if your content has good substance, but has not been able to meet the needs of users, for instance: the content only appears on the second or third page of search engine results and the traffic is much lower. High traffic is generated on the content that appears on the first page of search engines.
The first thing to do in optimizing SEO is to identify what keywords or phrases are relevant to your content. With content around these keywords or phrases, it will be easier for the users to find your website.
Most consumers will do online research before deciding to make a purchase. Therefore, it is important for websites to have high credibility. One way to increase website credibility is through improving the quality of SEO. If your site often appears at the top of the list, eventually users will be familiar with your business. They will make your site a reference for their next searches.
Both on-page and off-page SEO optimization need to take place to generate great results.
The on-page SEO optimization happens on your own website that you have a control over, including the content and performance. Content optimization is related to the title and structure, while performance optimization is related to the page speed, permalink, and website’s responsiveness. Some things that must be considered in implementing on-page SEO include conducting in-depth keyword research before compiling the content and displaying an attractive UX design.
In addition to on-page elements, there are off-page factors that must be done to optimize SEO. Off page SEO is closely related to marketing activities that make your website worth a visit. Marketing activities can be done through many channels, for example through content marketing, promotions, and through backlinks.
So what is the first step to learning SEO? Where can you get the proper insights? To discover more about SEO, you can start by reading a blog that depicts the optimization of SEO, for example Ahrefs or MOZ.
There are many articles that discuss SEO both for beginners and professionals. Try reading the Ahrefs blog to get a comprehensive understanding of SEO concepts.
MOZ blog provides many articles that discuss online marketing and how SEO works.
SEO is a great process of increasing the performance of your website. A sustainable business that brings a long-term organic traffic could be generated. However, it should be understood that SEO optimization takes time to work its magic. Both on-page and off-page optimization has to be balanced. Researching the proper keywords before compiling content and designing attractive UX designs are only a small part of the SEO optimization process.